Challenge
To prepare for its expansion in the field of Mobile Financial Services (MFS), this operator asked our experts to gather missing facts about MFS in its region and create messaging frameworks and materials to communicate internally, thereby motivating and enriching employees' knowledge.
Methodology
Our experts analyzed external communications from competitors and the MFS ecosystem, extracting the most relevant messaging regarding customer benefits. They then enhanced the communication materials to make them more impactful.
Result
Our client now has an updated and enriched internal communication kit on MFS. The deliverable also centralized all information and messaging frameworks on MFS, enabling the company’s spokespersons to adopt and use them effectively.
Learn more about our Mobile Financial Services solutions.
