Sofrecom supported an operator in deploying an ambitious project aimed at promoting the value of 5G to its B2C customers. This project enabled the operator to demonstrate the tangible benefits of 5G by offering a selection of innovative services and applications. Through a rigorous methodology and expertise in business development and digital marketing, Sofrecom played a key role in the project's success. This article explores the client's needs, the methodology adopted by Sofrecom, and the benefits of this support.
The customer's need
The primary objective of the client was to promote the value of 5G to its B2C customers in Europe. 5G offers significant advantages, including speed, reduced latency, and massive connectivity capacity. However, to ensure consumers perceive these benefits, it was crucial to concretely demonstrate what 5G can bring to their daily lives.
The client needed to :
- Identify relevant 5G services and applications: find services in various categories (education, entertainment, daily life, gaming) that benefit from 5G advantages
- Create partnerships with service providers and application developers: establish strong relationships with third parties to enrich the 5G service offering
- Prepare communication materials: develop HTML templates and service descriptions for effective communication on the websites of the relevant countries
- Coordinate stakeholders: ensure smooth communication between the various teams involved in the project, including marketing, branding, the communication agency, and the legal department
Sofrecom's methodology
To address these needs, Sofrecom implemented a methodology focused on collaboration and technical expertise.
1. Identification of 5G Services and applications
- In-depth research: Sofrecom conducted a detailed analysis to identify services and applications that fully leverage 5G capabilities
- Rigorous selection: a selection process was created to choose the most promising services, in collaboration with innovation teams and the relevant countries
2. Partnership creation
- Business development: Sofrecom experts presented the project to potential partners, highlighting the benefits of joining the 5G program
- Legal process: all contracts and GDPR assessments were signed and verified to ensure legal compliance
3. Preparation of communication materials
- HTML etemplates: in collaboration with a UK communication agency, Sofrecom developed HTML templates to share with countries for consistent and appealing communication
- Service descriptions: detailed descriptions of services were prepared to inform consumers about the specific benefits of each 5G application
4. Stakeholder Coordination
- Transparent communication: Sofrecom ensured smooth communication among all stakeholders, including marketing, branding, the communication agency, and the legal department
- Ongoing support: support was provided at every critical stage of the project to ensure its success
Benefits of Sofrecom's support
Sofrecom's support brought numerous benefits to the client, maximizing the impact of the 5G Collection program.
1. Proof of 5G value
- Innovative services: a final list of 15 interesting consumer services was established, covering various categories such as education, entertainment, daily life, and gaming. These services concretely demonstrate the benefits of 5G for consumers
- Enhanced User Experience: The selected services offer an improved user experience due to the speed and low latency of 5G
2. New partnerships
- Strong relationships: new relationships were established with service providers and application developers, enriching the client's 5G service offering
- Legal Compliance: all legal aspects were carefully managed, ensuring compliance with current regulations
3. Effective communication
- Increased visibility: the HTML templates and service descriptions allowed for clear and appealing communication on the websites of the relevant countries, increasing the visibility of 5G services
- Consistent messaging: recommendations on communicated messages ensured a coherent and convincing presentation of 5G benefits
4. Optimal coordination
- Smooth project management: coordination among different teams allowed for smooth and efficient project management, ensuring deadlines and objectives were met
- Ongoing support: the support provided at each project stage helped overcome challenges and ensured the program's success
The 5G Collection project is a perfect example of how Sofrecom supports its clients in their digital transformation. Through rigorous methodology, technical expertise, and transparent communication, Sofrecom enabled its client to concretely demonstrate the value of 5G to its consumers. This support not only strengthened the client's market position but also opened new opportunities for growth and innovation. To learn more about our services and how we can help you tackle digital transformation challenges, contact us today.
